I've already found it but want to know your answer. Here's what it will do: Besides the company having a great success track record, the owner is a wealthy Internet marketer; The software tool is great for everyone, even a teenager uses it and makes over $2000/mo.; It's a pre-signed, automated, income generating website. You don't need any technical skills; It's user-friendly, customer-friendly and search engine-friendly, meaning it's SEO-ready (can get you high page ranking and free traffic); it's for beginners and advanced users- can customize any of the many templates -- and personalize it; hosting is included; it has many Internet marketing software tools, including keyword software for niche marketing; you get many free ebooks; forum membership; there are many success stories and testimonials; the owner/company OVERdelivers; great customer service and teach support; Teaches everything you need to know about Internet marketing, advertising, PREselling, making additional money, etc.

really, depends on the purpose of the website. I'm joomla.org fan. open source, free, what else!?