Will this lead to the end of big-budget, blockbuster movies and the end of action movies. Will they be replaced by smaller, more family-friendly films that don't require a huge amount of money and resources to produce?

By GARY GENTILE, AP Business Writer

LOS ANGELES - From "green carpets" at awards shows to organic fruit

served to actors on sets, Hollywood is going all out to promote itself

as being environmentally hip.

But is it all just show?

No amount of public service announcements or celebrities driving

hybrid cars can mask the fact that movie and TV production is a gritty

industrial operation, consuming enormous amounts of power to feed

bright lights, run sophisticated cameras, and feed a cast of

thousands.

Studios' back lots host cavernous soundstages that must be air-

conditioned to counter the heat produced by decades-old lighting

technology. Huge manufacturing facilities consume wood, steel, paint

and plastic to build sets that are often torn down and tossed out

after filming ends.

The energy guzzling continues on the exhibition side, too, with

multiplexes drawing millions of kilowatts to power old-school popcorn

makers and clunky film projectors that cash-strapped theater owners

are reluctant to replace.

A two-year study released last year by the University of California at

Los Angeles concluded that special effects explosions, idling vehicles