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Would it be better for us to hire a sales person at $1,000 per week plus commission, OR get add space like a billboard etc.
I have an internet business where we make web sites, host sites, develop web apps, and offer subscriptions to our content management system.
Hire a sales person or buy add space?
with the money you have, I would do direct mail, using a 3 step system to generate and convert leads off the page.
Hire a sales person or buy add space?
That is a REALLY generous salary/commission offer. And maybe not necessary to generate the leads that you are seeking.
I saw that someone recommended direct mail and I would highly advise against it. It has become very expensive, and your ROI is typically much less than your investment.
I would suggest marketing via unique avenues. Everyone is trying to get their foot in the door as a web site host, etc. BUT, it sounds like you have already become successful - market the reasons...market your portfolio...show people that others have had confidence in your company.
Network. Attend "after hours" events, join networking groups (marketing executives, entrepreneur clubs, etc), and network through contacts, family and friends.
Seek out websites that could be better - and show them how you would improve it. Show companies the ROI in using your services.
There's a few ideas...good luck! Please feel free to contact me if you need anything.
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