Notice where it's being held in communist China! Gore show is set to be biggest on earth

Gore show is set to be biggest on earth

China will broadcast Live Earth, giving the climate change concerts an audience of 2 billion. Will that silence the sceptics? David Smith reports

Sunday July 1, 2007

The Observer

Nowhere, perhaps, will be more important than Shanghai. One of eight cities hosting Live Earth concerts for Al Gore's crusade against climate change on Saturday, it will help deliver a vast audience across China. And with the world's most populous country on board, organisers believe they can reach 2 billion people and eclipse even Live8 as the biggest global media event of all time.

It will begin at 1.10am British Summer Time in Sydney, Australia, then roll around the globe with concerts in Tokyo, Johannesburg, Shanghai, Hamburg, London's Wembley stadium, New York and finally, at 8pm, Rio de Janeiro's Copacabana beach. A special performance at the British Antarctic Survey Station in Antarctica will ensure all seven continents are included. There will be saturation coverage from TV, radio, the internet and at more than 6,000 parties in 119 countries.

Critics have argued the 24-hour spectacular - featuring more than 150 acts including Madonna, Lily Allen, Genesis, Bon Jovi, Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson - will do more for the stars' careers than raising awareness of climate change.